Rivals DirecTV, Dish combine to sell TV ads (AP)

[Mgtrben news]

AP - Satellite TV rivals DirecTV and Dish are banding together to sell interactive TV advertising nationally. Such ads let people use their remote controls to request information about products.

Source (http://us.rd.*****.com/dailynews/rss/tech/*http://news.*****.com/s/ap/20100426/ap_on_bi_ge/us_satellite_tv_interactive_ads)