Levis launches new global brand, aimed at China (AP)

[Mgtrben news]

AP - Jeans maker Levi Strauss & Co. launched a new global brand in China on Wednesday, joining a growing list of companies that hope to crack this fast-growing and youthful market by tailoring their products to Chinese tastes.

Source (http://us.rd.*****.com/dailynews/rss/asia/*http://news.*****.com/s/ap/20100818/ap_on_bi_ge/as_china_levis)