Summary Box: Levis launches brand aimed at China (AP)

[Mgtrben news]

AP - FOREVER IN BLUE JEANS: Levi Strauss is launching a new global brand in China in a move to break into the fast-growing and youthful market by tailoring products more for the middle-class.

Source (http://us.rd.*****.com/dailynews/rss/asia/*http://news.*****.com/s/ap/20100818/ap_on_bi_ge/as_china_levis_summary_box)